Small Businesses Reluctant To Go On The Web

In 2010 here in New Zealand there are still many large and small businesses without an online presence. Some business owners would argue that change is not needed, that business is good and that a small country like ours is doing fine as we are. It is this kind of attitude that leads to more failures than success and as the saying goes “Separates the men from the boys”

On the other side of the coin we have a group of clever New Zealanders called domainers who have done their homework and gone about picking up premium domain names in the knowledge that New Zealand industry will be part of the internet revolution sooner or later. Overseas investors have seen the same star shining in the heavens, as they were lucky enough have witnessed the incredible .com boom. A time when small town people became domain name legends with a bank account to match. How exciting that must have been.

Many a small business has come to the conclusion that a web business as opposed to a street address will give them more opportunity to present their skills and products to a consumer world which likes nothing more than to sit in the comfort of their lounge room while shopping online. The absolute plus for the business owner is that he or she is able to work from home eliminating expensive leases and traffic limitations.

Exporters here have generally led the way in the use of the internet as the only way to be part of an international business community. NZ Wine, Wool, Dairy products, Lamb. Beef are all examples of our unique exports bringing more businesses on board as the demand for our products grow, We have already proven to the world through our award winning wines that New Zealand has much to offer. Industries like this were at the forefront of the early domain name purchases and continue to go from strength to strength with a premium New Zealand domain name as their banner.

So the million dollar question is. When will the.co.nz explosion come? What will the out come be? Many of us know the .com boom made a lot of ordinary people very rich as I am sure plenty of NZ domain investors are hoping for also. The company who has left it to the last minute to secure a name that suits their business may find it really hard as it may already be in the hands of either their competitors or domainers. This is the nature of the business world though as some will rise while others fall. It is the nature of the world.

Learn more about domain names. Stop by Linda Cole’s site where you can find out all about keyword rich domain names and what they can do for you.

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